Tuesday, 8 March 2011

Target Audience for Thrillers


Target Audience:
The audience of a thriller film can entirely depend on the certificate of the film and the story of the film. Some thriller films maybe entirely dedicated to targeting young adult males, these films most likely being strong in language and violence. Yet most thriller films do not achieve such a high age rating and the majority of viewers watching these thriller films are under 25. If this was the intention of filmmakers in the thriller genre, then they have hooked a great age group, since most young adults have more leisure than other age groups, which means more money for the filmmakers. According to surveys, more of the target audience are actually female and seem to prefer watching thriller films more than males do. Set aside the different genders, fans of the director are also another target audience. If the director already has a small fan base, they can build on that fanbase and continue to improve on their current work. It would also work to the director's advantage if he used popular actors/actresses, as their fans would come to see the film they star in. Making the target audience a wide range of gender, age and fanbase.   

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